Most companies build a defined product or service with defined overhead to support it. The problem arises when that revenue stream that that company was built for shifts, leaving that company lacking, suffering.
The solution is making a transition to a Brand. The original company does not have to be affected, the Brand (intent) allows you freedom to become something new, tap into new revenue streams without fear.
When a particular region is of a very singular mindset in terms of financial diversification, an entire local economy can suffer as a result when the global tides of business shift.
THE SOLUTION! TAKE THAT INTELLECTUAL CAPITAL AND BRAND IT!
JP
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